Why I Create? | Sirui 35mm Anamorphic Lens
TrustFlow Media presents “Why I Create?” , a cinematic short film created as a spec ad for Sirui Imaging. Shot in 4K 24 FPS using the Sony FX30 and Sirui 35mm anamorphic lens, the film captures the vibrant neon-lit streets of Buffalo at night, exploring the introspective journey of a filmmaker driven by passion and creativity. Through breathtaking visuals and reflective storytelling, the film delves into the motivations behind creating art, offering inspiration to fellow creators while showcasing the stunning capabilities of Sirui’s anamorphic lens.
[Client]
Sirui Imaging
[Year]
2023
[Services]
Outdoor Videography, Voiceover, Color Grading, Post Production
[Catagory]
Commercials
Pre-Production
Collaborated with Sirui Imaging to conceptualize a spec ad that highlights the capabilities of their 35mm anamorphic lens.
Developed a script centered on themes of creativity, self-discovery, and the allure of filmmaking.
Chose Buffalo city as the backdrop to leverage its vibrant nightlife and neon-lit urban landscape.
Planned filming logistics, including locations, schedules, and equipment setup.
Production
Filmed in 4K resolution at 24 FPS using the Sony FX30 camera and Sirui 35mm anamorphic lens.
Captured dynamic shots of Buffalo’s urban environment, emphasizing neon lights, reflections, and atmospheric depth.
Recorded ambient sounds and added a reflective voiceover exploring the filmmaker’s motivations.
Integrated practical elements like train announcements and street noise to enhance realism.
Post-Production
Edited footage to create a cohesive narrative with smooth transitions between scenes.
Applied color grading to highlight the warm, golden hues and cinematic quality of the anamorphic lens.
Added subtle visual effects to enhance neon glows and overall atmosphere.
Mixed audio to balance the voiceover, ambient sounds, and background music for an immersive experience.
Finalized title cards and closing credits, incorporating Sirui Imaging branding and technical details.
Snaps From the Project
“This project was a labor of love, both creatively and technically. Working with Rifat allowed us to bring our vision to life using Sirui’s stunning 35mm anamorphic lens and the Sony FX30 camera. The team’s expertise in capturing the vibrant energy of Buffalo at night, combined with their ability to weave a compelling narrative, resulted in a truly impactful piece. The film beautifully encapsulates the essence of why we create—because it brings us alive and fulfills a deep-seated urge to capture beauty and meaning.”
Rifat Chowdhury, Director/Producer
